"Genoegen" is a fictional supermarket. It is the result of an academic assignment, that aims creating a brand, while also coming up with its principles and goals, application prototypes and the brand design identity.
What does it make unique? While shopping at this supermarket, you help us not only improve, but recycle the future as well! All clients are encouraged to donate their household waste for recycling, where they get motivated by receiving a discount in store.